LAUNCH x SCALE x EXPAND
As a boutique consultancy we are your business wingman when you want to launch, scale and expand your business.
New spaces are uncomfortable, the hurdles for entry are overwhelming and you as a founder or CEO might feel very lonely on this journey.
Who we are
At SML Consultancy, we bring together over 28 years of combined experience at the intersection of global strategy, product innovation, and go-to-market execution in the lifestyle, fashion, and sports industries.
Sven Mueller-Lennox spent 14 years driving strategic growth and operational excellence at industry-leading brands like adidas and Cybex. His career spans global and market-level leadership roles in strategy, project management, and go-to-market execution. Sven has led high-performing teams and collaborated closely with executive boards and senior leadership to steer complex, high-impact initiatives, bringing clarity, structure, and momentum to every challenge.
Emily Mueller-Lennox has over 14 years of expertise in product management and strategy, having shaped iconic collections and collaborations at Puma and G/Fore. From leading Puma’s core and kids’ lifestyle product team to heading the LA-based partnership product team for global stars like Rihanna and A$AP Rocky, Emily brings a sharp eye for product, a deep understanding of consumer trends, and a passion for building brand relevance. She currently leads product development for G/Fore’s FTW and Accessories divisions in Los Angeles.
Together, we offer boutique consultancy services rooted in real-world leadership, creative insight, and executional excellence. Whether you're launching, scaling or expanding, we bring clarity, momentum, and a personal touch to help you move with purpose.
Working with us means higher returns, more structure and clarity, and yes, greater ease and enjoyment on your business journey.
SERVICES
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COMPASS
MARKET MAPPING & GROWTH PATHWAYS
Anlaysis of market potential, category trends, retail landscapes and competitors
Creation of Go To Market Strategies
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LENSE
CONSUMER DISCOVERY & VALUE ALIGNMENT
Creation of initial consumer profiles, willing to pay
Clarity on differences between European and US consumers in your category
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EDGE
PRODUCT STORY & MERCHANDISING
Design Product Strategy and Product Portfolio
Create Merchandising Plans for scale
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AMPLIFY
MARKETING AGENCY READINESS
Build agency readiness and create briefings
Recommendation of vetted agency partners from creative to production to advertising
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RESULTS
BRINGING STRATEGY INTO EXECUTION
Project Management for strategic projects
Fractional responsibility in key strategic enablers
LET’S CHAT
Schedule your free introduction call today so we can learn more about your challenges and how we can help you launch, scale or exapand you business.